Branding your tagline

When naming a jQuery plugin built on any of the jQuery frameworks, make sure that you stand out! Make sure that your plugin has a memorable title and a tagline that makes reference to the framework you're using.

✅ Good

Product name:

Extreme Slider

Product tagline:

The most extreme jQuery Image Slider

❌ Bad

Product name:

Boxed

Product tagline:

A JavaScript plugin that makes select boxes, well, better.


Using jQuery in your name

Another way to properly name and present your jQuery product is to put jQuery directly in the name.

✅ Good

Product name:

jQuery Filterable Plugin

Product tagline:

A jQuery UI compatible plugin to allow users to quickly bring large lists of data down to a manageable size.

❌ Bad

Product name:

A Filtererable Plugin Made With jQuery

Product tagline:

Pare that list down to size!

Can't think of a catchy and fun name? No problem. Within the examples shown, you can see how the guidelines are followed by simply putting "jQuery" directly within your product's name. This keeps your product easily recognized and consistent within the jQuery family.


What to avoid

When building a plugin and deciding on naming, do not specify the specific framework you are using. The framework name (eg. jQuery UI, jQuery Mobile) should not appear in the product name, but it may appear in the tagline. Simply using the name "jQuery" in your naming convention for your product name is enough and does not require any more specification.

✅ Good

Product name:

jQuery Filterable Plugin

Product tagline:

A jQuery UI compatible plugin to allow users to quickly bring large lists of data down to a manageable size.

❌ Bad

Product name:

jQuery UI Filterable Plugin

Product tagline:

Pare that list down to size!

As you can see in the examples above, it is important to follow these guidelines and use the proper naming conventions for the specific framework you are utilizing.


If you have any questions in regard to naming your product, please feel free to contact us.